From Maruti to Amul: Five brands that shaped India after independence

Parle-G quickly became an integral part of the Indian palate, cementing its place as the inevitable partner to a cup of tea. Apart from its popularity as a product, culturally it is part of one’s collective identity. The experience of enjoying a Parle-G biscuit dipped in tea is one that people across class, caste and region can relate to within India.