83, Samrat Prithviraj: Why Bollywood’s big films are flopping at the box office

“If I’m going to a movie theatre now, I want an out-of-body experience, I want the rollercoaster,” says Sucharita Tyagi, a film critic, about the growing pan-India appeal of the southern Indian film. “In the pandemic, a lot of people discovered these non-Hindi, south Indian films, because when you’re sitting at home flipping through streaming platforms, you’ll run out of Hindi films to watch after a point.”