Soho Place: New West End theatre owner on keeping ticket prices low

[ad_1]

Theatres are facing lower sales from the cost-of-living crisis only a year after most re-opened following closured prompted by Covid lockdowns.

Looking to the short to medium-term future of the theatre, Burns said: “I’m hoping that we’ve got very big population based in London, that there are enough people to come out across the West End.

“People are still going to have birthdays, wedding anniversaries, hen nights, something to celebrate. And it’s a very communal experience, enjoying live entertainment with a whole load of strangers.”

Referring to cost-saving measures employed by theatres, she added: “A lot of us are going to be tightening our belts. I don’t know what everyone else is doing, but we’re switching our lights off the moment we can! We’ve got to look at the costs and try and keep them down.”

Earlier this month, former Doctor Who star David Tennant said he hoped people “don’t get out of the habit” of going to the theatre, admitting he had done so himself following Covid lockdowns.

He told BBC arts correspondent Rebecca Jones: “I’ve got out of the habit for it, certainly I’ve not been to the theatre all that much, and I miss it. And I hope that people will slowly get used to going again.

“It’s been so difficult, it’s been stopping and starting, ‘you have to wear a mask’ and ‘you don’t have to wear a mask’ and ‘you have to test before you go’. And we are moving out of all that – for good or ill that’s not the world we’re in anymore.

“So I hope that people will feel that it’s worth it. I love a streaming binge as much as anyone else, but [theatre] is a different quality of experience, and it’s not really like anything else.”

[ad_2]

Source link

Leave a Reply

Your email address will not be published.